"Experiment K" American Kolsch by Mad Scientist Aleworks - Branding & Packaging Design

"Experiment K" American Kolsch by Mad Scientist Aleworks - Branding & Packaging Design

Mad Scientist Aleworks & Experiment K branding and label design.

Had a great opportunity to position this new brewery concept into the world with an Identity and label design for their first product. The Mad Scientist Aleworks naming and identity is inspired and conceptualized by the process that went into the creation of their first product: “Experiment K,” a mishmash of ingredients, American Kolsch style ale. The “Experiment K” Kolsch is the first of many more delicious brews yet to come.

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