Blog

November 4, 2020

6 Things to Include In Your Customer Profiles

‍One of the most important exercises in the brand strategy process is creating customer profiles. When designing your logo, identity, or marketing materials, it is important to remember that we are designing for your audience. A good way to define your audience is by creating profiles that represent your ideal customer. 

October 28, 2020

Use a Funnel to Reach your Audience

When you are trying to determine your ideal audience for your business, consider crafting customer profiles. Even a little deeper than that, consider creating a user journey that walks through the various touch points your ideal customer will engage with, when interacting with your brand. One way I like to visualize this, is by drawing out what it will look like for the customer to go through a Funnel.Sales Funnel. Purchase Funnel. Marketing Funnel. Which is which, and what is what? There seems to be a different variety of these all over the internet, and different opinions on which is which. Whatever it’s called, I want to walk through the most common funnel that I see. This blog post is about how you could use a funnel to help strategize how your branding and marketing will be executed across all the appropriate channels.

August 21, 2020

Why Your Business Needs a Brand Strategy

There have been plenty of times where I have been asked, “Hey, can you design me a simple logo.” Actually, more often than not I”ll get asked: “Hey, how much does it COST for a simple logo design”... but that is a question I’ll get into at another time. The former question alone is loaded and it’s hard to know where to even begin. A lot of times people come to me with a general idea of what they want their logo to look like. Now that might be fine, but usually I have to question, how do you know that’s what your target audience, users, or customers want to see? That’s right, we’re designing for your audience, and not necessarily for you. If you want to reach your target market it is imperative that we meet them where they are at. Before designing a logo it’s imperative that a business’ brand is really fleshed out. 

June 11, 2020

Evacuation of Rigel 7

Concept design & Illustrated book cover. Another book cover I did for fun. This one depicts a fleet of rockets launching off to escape from the oncoming attack!

May 8, 2020

Space Station Concept Illustration

Heres a fun illustration I had a blast doing using things around the house for inspiration. I flipped a stool upside down and bam...space station. This is where a lot of concept artwork begins. Utilizing everyday objects, and seeing it in a new light.