“Red Wolf” Raspberry Wheat Ale label design for Mad Scientist Ale Works.

This is my redesign cover concept for the one of the first graphic design text books that I ever purchased while in college. “Graphic Design Basics” by Amy E. Arnston. I wanted to keep the visual theme of the butterfly that was on the original, and wanted to showcase it in different variations of icon or logo design.

Mad Scientist Aleworks & Experiment K branding and label design.

Had a great opportunity to position this new brewery concept into the world with an Identity and label design for their first product. The Mad Scientist Aleworks naming and identity is inspired and conceptualized by the process that went into the creation of their first product: “Experiment K,” a mishmash of ingredients, American Kolsch style ale. The “Experiment K” Kolsch is the first of many more delicious brews yet to come.