August 21, 2020

Why Your Business Needs a Brand Strategy
There have been plenty of times where I have been asked, “Hey, can you design me a simple logo.” Actually, more often than not I”ll get asked: “Hey, how much does it COST for a simple logo design”... but that is a question I’ll get into at another time. The former question alone is loaded and it’s hard to know where to even begin. A lot of times people come to me with a general idea of what they want their logo to look like. Now that might be fine, but usually I have to question, how do you know that’s what your target audience, users, or customers want to see? That’s right, we’re designing for your audience, and not necessarily for you. If you want to reach your target market it is imperative that we meet them where they are at. Before designing a logo it’s imperative that a business’ brand is really fleshed out.
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