"Experiment K" American Kolsch by Mad Scientist Aleworks - Branding & Packaging Design

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Process, Color Separations, and Sketches:

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Had a great opportunity to position this new brewery concept into the world with an Identity and label design for their first product. The Mad Scientist Aleworks naming and identity is inspired and conceptualized by the process that went into the creation of their first product: “Experiment K,” a mishmash of ingredients, American Kolsch style ale. The “Experiment K” Kolsch is the first of many more delicious brews yet to come.

Poster is 18x24 Designed using 4 colors.

For inquiries regarding your own strategic branding and design needs, please feel free to reach out!