Presentation from the initial brand strategy and discovery workshop:
Creating a brand from the ground up.
Musicbox is a start up that provides digital solutions to connect teachers and students with their music. I served the roll as Creative Director and User Experience Designer helping the stakeholders create a new brand and software solution.
Services for Musicbox include:
1. Brand Strategy Workshop, where Musicbox and I determined the culture and voicing of Musicbox as a brand. We then created the Musicbox positioning statement, set up customer profiles, and prioritized marketing objectives and deliverables.
2. Visual Identity Design of the logo, supporting elements, marketing deliverables, and their Graphics Standards Manual.
3. Creation of Musicbox's Web Experience involving user journeys, information architecture, wireframes, prototyping and visual designs.