Had a great opportunity to position this new brewery concept into the world with an Identity and label design for their first product. The Mad Scientist Aleworks naming and identity is inspired and conceptualized by the process that went into the creation of their first product: “Experiment K,” a mishmash of ingredients, American Kolsch style ale.

Their second beer I had the priveledge of designing for, is the new “Red Wolf” Raspberry Wheat Ale. The concept continues the weird mad scientist them with a werewolf and is encouraged by the red tint of the beer.

Experiment K poster is 18x24 Designed using 4 colors.

Original Logo Presentation to the client.

Second round of Logos presented to the Client: