White Rhino Logistics

Identity Design

Identity Design

While contracting as a designer for an IT consulting company, they reached out wanting to establish an identity for a new logistics company they were starting. The objective was to create a logo that met criteria like: Using army green, using a black and white style rhino, and masculine but not angry. Some mockups they requested to see where what the logo might look like on a van trailer and on a belt buckle.

Here's a preview of what the presentation looked like I delivered to the client for the first round of logo designs:

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