Vitality was a small boutique plant care business in the Kansas City area that launched into the market in 2020. They needed a website that would stand out among competitors. The goal was to align Vitality up with their target audience that would be compelling and attract attention. The work I did for Vitality included an initial brand strategy and discovery workshop, logo design, website design, and illustrations of plants to showcase throughout the site and other marketing materials. Here is a showcase of the illustrations.