Play. Story. Eat. Is an international missions non-profit. Early in 2020 they were looking for a redesign of their existing logo that would be applicable across all channels and environments. They also wanted a logo for their partnering organization called Be The Church. Also my final deliverables to them would include a Graphics Standards Manual and branded presentation layout templates.
The process started with a minimal brand strategy session where we created the organization's internal brand positioning statement. This gives the brand a starting roadmap where I can create a visual language to use for the identity design.
Here's a few slides from the final logo presentation.
After the logo was finalized I crafted their Logo Standards Manual so that the client could use their logo accurately in their design system going forward.